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Lucie de Bréchard is a Berlin based designer working across the fields of art, fashion and culture. Services include creative and art direction, branding & design, book and website design, visual research as well as broader consultancy in brand image and communication.  

Graduate Sandberg Instituut
Formerly at Metahaven
Sometimes at the Boros Collection
Writes
Clients include among others: Balenciaga, Pan Daijing, Something Special Studios, GOAT, Porto Rocha, Highsnobiety & Voo Store. For any inquiry or an extended portfolio please get in touch.

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Design of ‘Luxury 3.0’, a white paper by Highsnobiety x BCG. 

‘Titled “Luxury 3.0,” the second installment of Boston Consulting Group and Highsnobiety luxury research report, experts continued to look at the future of luxury fashion and what matters most to the consumer. Similar to findings in the companies’ first report, a key takeaway from the white paper is the ongoing importance of cultural credibility.’ 

‘The new luxury consumer is increasingly harder to convince to make a purchase — especially for younger consumers. In our Luxury 3.0 report, we investigate a growing sentiment in Gen Z to “do more research” and why brands need to reach them during this inspiration phase of their purchase journey.‘